What does it take to get your subscribers to read your email, follow the links, and take the desired action? How can you ensure that your emails will not be ignored or even thrown into the Spam folder?In this article, I'll answer all of these questions, share some tips on how to build a newsletter subscription base, and show you how to set up your first newsletters, maintain and increase its results.An email newsletter is one of the most effective tools in modern marketing. According to Statista, there are currently 3.7 billion registered email addresses worldwide, from which more than 225 billion emails are sent daily. The average office worker receives about 121 emails a day, with nearly half (49.7%) ending up in the Spam folder, according to a recent Lifewire report. Lifewire also reports that an average open rate for a newsletter campaign does not exceed 30.6%. If we look at the average email campaign statistics of MailChimp customers by industry or the average open, click and bounce rates of Constant C级执行名单 Contact customers by industry, it becomes clear that the problem of improving Newsletter effectiveness is a timely and complex issue, as the majority of emails in any industry fly out the window and bring no positive results.Yet every marketer dreams of having all of their subscribers open, read, and click through every email sent to them. In a perfect world, subscribers would also perform the desired action.How to create a mailing list and where to find subscribers?To launch your email newsletter, the first thing you need is a list of subscribers. Depending on the type of your business, you can build the subscriber base using different methods. The main thing to avoid is buying a newsletter subscription database from a third-party company, no matter how attractive their offer is. Sending newsletters to people who have not given their permission will sooner or later get your email banned (or never from your server). Plus, it casts a shadow over your company's reputation, and you definitely don't want that to happen.In many countries, the law regulates e-mail commerce and prohibits the sending of newsletters to users without their voluntary compliance. The sending of newsletters to users who had previously unsubscribed from receiving e-mails is also prohibited in this case. For example, here is a CAN-SPAM law, a law that sets the rules for commercial email. As you can see, you need to approach the problem responsibly and carefully.How to Create an Effective Newsletter? 16261788100297Here are some safe and effective ways to build and grow your subscriber database: